Judy Luther created Informed Strategies to offer a customer-oriented perspective in the design and development of digital products and services. Expertise in business models, market analyses, product launches, planning processes, environmental scans and voice of the customer programs are informed by trends as they apply to each client.
Judy knows the market from the inside out, having worked in higher education as a librarian, then library director, and in institutional sales and then directing sales to universities and corporations for the citation indexes (owned by Clarivate).
Professionally active in the scholarly publishing community, she is frequently found in meetings that focus on industry initiatives and emerging topics. She co-led the NISO Working Group that created SERU (Shared Electronic Resources Understanding) and initiated the Juried Product Development Forums for the Charleston Conference.
A Past President for the Society for Scholarly Publishing (SSP), and a chef in the Scholarly Kitchen. She serves on the editorial boards of Journal of Electronic Publishing, The Charleston Advisor, Against the Grain, and Learned Publishing. Judy has an Executive MBA (Emory University) and an MLS (Florida State University).
judy.luther @ informedstrategies .com
Maureen brings extensive marketing experience which she has applied to academic publishing for the last 15 years. Her insights in evaluating options for clients are grounded in the analysis she performs using industry data combined with client data to provide a strategic view of the impact of trends. In addition to analyzing markets and customers, Maureen has developed and implemented market research surveys as well as sales plans for new product launches.
Prior to joining Informed Strategies, Maureen worked as Account Manager at a marketing communications agency for 15+ years where she was involved in the strategic development, implementation, and management of marketing plans for a broad base of business-to-business clients. Maureen holds a B.S. in Marketing from Philadelphia University.
Maureen provides strategic insights for publishers, associations and information managers that support their use of technology to enhance the value of information and to create new market opportunities. Recent projects have involved mediating between the capabilities of technology suppliers and the business requirements of their customers. She has a deep understanding of search technology and interfaces, computer-aided indexing technology, taxonomy development and implementation, and industry standards for e-publishing.
Experience with strategic planning, business needs analysis, process analysis, systems design and development, as well as production management form a solid basis for grounded recommendations. Maureen held increasingly responsible positions at Biosis that include VP of Operations, followed by VP Planning & Strategic Development. She subsequently served as Executive Director of Strategic Development at Nstein Technologies, which offers indexing and retrieval technology services that support enhanced search capabilities.
Maureen has spoken at industry conferences and frequently works with NFAIS to organize conferences such as “Google, the Web and the Future Roles of Publishers and Libraries” and “The Mobile Delivery of Content.” She is Past President of the ASIDIC (Association of Information & Dissemination Centers). Maureen has a B.A. from Rutgers and completed a program on Building a Business Case at Wharton School of Business at the University of Pennsylvania.
Maureen Adamson is a marketing and business planning consultant serving clients in digital healthcare, education, and information technology markets. Her work includes market research and new business / product development services aligning client initiatives with markets and market trends with a goal of offering practical, pragmatic implementation planning.
Project work often involves market research, including qualitative interviews, and assessment of market needs, perceptions, and potential value propositions related to new technology products and services. Other projects may also involve ‘zero phase’ project management, feeding both marketing and technical knowledge into the business planning process and that business goals are pre-eminent in product development planning. In the medical / healthcare field, she has provided market & digital publishing consulting services to StayWell consumer health publishing, including licensing and digital infrastructure for their strategic partnership with Harvard Health Publications; GeneEd biotech information/eLearning; Massachusetts Medical Society Journal Watch and other STM publishers. In education, her client list includes Thomson Learning / Cengage, ABC-CLIO, and Scholastic. Technology companies have included Brother International.
Maureen has a Masters in Information Science from the University of Illinois, specializing in the online / user interface. As Vice President of New Business Development for Reed Reference Publishing (including R.R. Bowker) she grew the rights licensing program to a multi-million dollar business and worked with other key executives to transition the company to workflow-integrated products and services managing several key strategic partnerships, including PubNet and international ISBN Agency relations. Along with other AAP members, she was also involved in the early stages of developing the DOI, a unique identifier for digital objects.
