Judy Luther created Informed Strategies to offer a customer-oriented perspective in the design and development of digital products and services. Expertise in business models, market analyses, product launches, planning processes, environmental scans, and voice of the customer programs are informed by trends as they apply to each client.
Judy knows the market from the inside out, having worked in higher education as a librarian, then library director, and in institutional sales and then directing sales to universities and corporations for the citation indexes (owned by Clarivate).
Professionally active in the scholarly publishing community, she is frequently found in meetings that focus on industry initiatives and emerging topics. She co-led the NISO Working Group that created SERU (Shared Electronic Resources Understanding) and initiated the Juried Product Development Forums for the Charleston Conference. She currently serves on the NISO Seamless Access Committee.
A Past President for the Society for Scholarly Publishing (SSP), Judy has served as Co-Editor for Learned Publishing, and as a chef in the Scholarly Kitchen. She has also served on the editorial boards of The Charleston Advisor, and Against the Grain. Judy has an Executive MBA (Emory University) and an MLS (Florida State University).
judy.luther @ informedstrategies .com
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