Introduction

We work at the intersection of those who create content and those who consume it — in multiple formats and across multiple devices. Is your content meeting your expectations? Your readers? We offer a wide range of services for publishers, content providers, vendors, scholarly societies, universities, libraries and museums, and those who support them.

“Our goal is to achieve a win-win for you and your customers.” – Judy Luther, Informed Strategies LLC

Connecting the Dots

Market Research and Insights Understanding market trends is important to knowing how, when and where different audiences will engage with your content.

Content Strategy and Management Developing a strategy aligned with business objectives positions organizations to take advantage of new discovery and delivery environments.

Product Development and Business Strategy To remain relevant, organizations are considering adapting their content to the changing needs of their users.

About Founder Judy Luther

Judy Luther created Informed Strategies to offer a customer-oriented perspective in the design and development of digital products and services. Expertise in business models, market analyses, product launches, planning processes, environmental scans, and voice of the customer programs are informed by trends as they apply to each client.

Judy knows the market from the inside out, having worked in higher education as a librarian, then library director, and in institutional sales and then directing sales to universities and corporations for the citation indexes (owned by Clarivate).

Professionally active in the scholarly publishing community, she is frequently found in meetings that focus on industry initiatives and emerging topics. She co-led the NISO Working Group that created SERU (Shared Electronic Resources Understanding) and initiated the Juried Product Development Forums for the Charleston Conference. She currently serves on the NISO Seamless Access Committee.

A Past President for the Society for Scholarly Publishing (SSP), Judy has served as Co-Editor for Learned Publishing, and as a chef in the Scholarly Kitchen. She has also served on the editorial boards of The Charleston Advisor, and Against the Grain. Judy has an Executive MBA (Emory University) and an MLS (Florida State University).

Clientele

Our clients come to us with questions about all aspects of publishing content and business issues related to organizational revenue, such as publications, meetings, and membership. We have a team approach to providing the specific services required to meet the needs of each organization. This list represents some of the clients we serve whose common thread is scholarly publishing.

Professional Associations
Academy of Management
American Accounting Association
American Association of Physics Teachers
American Chemical Society
Association of Research Libraries (ARL)
International Association of Food Protection
National Information Standards Organization (NISO)

Vendors
Copyright Clearance Center
EBSCO
HARRASSOWITZ
Knowledge Unlatched
OCLC

Publishers
Begell House Publishers, Inc.
Elsevier
Morgan & Claypool
Project MUSE