world-puzzle

Connecting Markets and Content

Home

We work at the intersection of those who create content and those who consume it – in multiple formats and across multiple devices. Is your content meeting your expectations? Your readers?

We offer a wide range of services for publishers, content providers, vendors, scholarly societies, universities, libraries and museums, and those who support them.

“Our goal is to achieve a win-win for you and your customers.”
Judy Luther, Informed Strategies LLC

Services

Content Strategy and Management

Develop a fresh perspective on your content to remain competitive.

Market Research and Insights

Discover new opportunities by understanding your readers and how they use your content.

Product Development and Business Strategy

Determine the technology investment that works best for you.


Viewpoints

Read Recent Scholarly Kitchen Post Content at Scale – The Third Wave
Judy Luther discusses the changing landscape of research output in her recent interview with Jill O’Neill of NISO
View Born Digital – Why Not Open – Presentation from a recent NISO Virtual Conference on Sustaining Openness (pdf)
Judy Luther talks with Don Samulack at a recent NISO meeting on Preprints about additional formats of born digital research content View Video