Connecting Markets and Content


We work at the intersection of those who create content and those who consume it – in multiple formats and across multiple devices. Is your content meeting your expectations? Your readers?

We offer a wide range of services for publishers, content providers, vendors, scholarly societies, universities, libraries and museums, and those who support them.

“Our goal is to achieve a win-win for you and your customers.”
Judy Luther, Informed Strategies LLC
Meet Judy Luther at the SSP and ALA Conferences.


Content Strategy and Management

Develop a fresh perspective on your content to remain competitive.

Market Research and Insights

Discover new opportunities by understanding your readers and how they use your content.

Product Development and Business Strategy

Determine the technology investment that works best for you.


Download new White Paper written for CHOICE on The Evolving Institutional Repository Landscape.
Watch Judy Luther’s interview at the Charleston Conference where she discusses the future of pre-prints, open access, and other trends in scholarly publishing.

Upcoming Events

  • Charleston Conference: November 6-9, 2018 in Charleston, SC

Past Events

  • ALA: June 23-26, 2018 in New Orleans, LA
  • SSP: May 30 - June 1, 2018 in Chicago, IL
  • NISO: May 22-23, 2018 in Baltimore, MD
  • STM: April 22-25, 2018 in Philadelphia, PA
  • NFAIS: February 28 - March 2, 2018 in Alexandria, VA
  • ALA Midwinter: February 9-12, 2018 in Denver, CO