Maureen brings extensive marketing experience which she has applied to academic publishing for the last 15 years. Her insights in evaluating options for clients are grounded in the analysis she performs using industry data combined with client data to provide a strategic view of the impact of trends. In addition to analyzing markets and customers, Maureen has developed and implemented market research surveys as well as sales plans for new product launches.
Prior to joining Informed Strategies, Maureen worked as Account Manager at a marketing communications agency for 15+ years where she was involved in the strategic development, implementation, and management of marketing plans for a broad base of business-to-business clients. Maureen holds a B.S. in Marketing from Philadelphia University.