Maureen Adamson is a marketing and business planning consultant serving clients in digital healthcare, education, and information technology markets. Her work includes market research and new business / product development services aligning client initiatives with markets and market trends with a goal of offering practical, pragmatic implementation planning. Project work often involves market research, including qualitative interviews, and assessment of market needs, perceptions, and potential value propositions related to new technology products and services. Other projects may also involve ‘zero phase’ project management, feeding both marketing and technical knowledge into the business planning process and that business goals are pre-eminent in product development planning. In the medical / healthcare field, she has provided market & digital publishing consulting services to StayWell consumer health publishing, including licensing and digital infrastructure for their strategic partnership with Harvard Health Publications; GeneEd biotech information/eLearning; Massachusetts Medical Society Journal Watch and other STM publishers. In education, her client list includes Thomson Learning / Cengage, ABC-CLIO, and Scholastic. Technology companies have included Brother International.
Maureen has a Masters in Information Science from the University of Illinois, specializing in the online / user interface. As Vice President of New Business Development for Reed Reference Publishing (including R.R. Bowker) she grew the rights licensing program to a multi-million dollar business and worked with other key executives to transition the company to workflow-integrated products and services managing several key strategic partnerships, including PubNet and international ISBN Agency relations. Along with other AAP members, she was also involved in the early stages of developing the DOI, a unique identifier for digital objects.