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We conduct market research and analyze data that are used to develop strategies for the current environment and we create market communications to expand your relationship with your customers and members.  

Created in 1997 when the web was beginning, Informed Strategies has more than a decade of experience in answering specific questions about how to adapt and thrive in this changing market.  Our customer oriented perspective supports the development of sustainable solutions in the delivery of electronic products and services.

Market Analysis
We use data to provide insights on the big picture view.  We work with clients to collect and analyze information on how your customers and members use information and connect with each other.  Our comprehensive analysis of subscriptions, members and authors delivers a clear picture of the value proposition and market opportunities for publications.

Market Strategy
We assess opportunities in light of market trends, competing products and services, and the organizational culture to develop plans for growing your business and making it more sustainable. Our landscape analyses synthesize market factors and assess options to support business decisions in a changing climate. 

Market Development
Whether you’re launching a new service or connecting with your core market and members, we can help you strengthen your relationship with your community. We provide additional expertise and support for our clients to implement plans without expanding staff. 

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