We insure the successful launch of new publications by creating communications that strengthen your relationship with your customers.
We’ve helped clients by addressing your key questions such as:
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How do we articulate the value proposition?
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How can we partner with customers to insure success?
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What metrics should we monitor?
We create and implement both traditional and innovative communications plans. Our clients have seen increased annual revenues from our effective use of email and phone campaigns, public relations, media lists, and product service reviews.
Viewing your customers as your community will support you in developing sustainable services that are win/win.
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American Accounting Association
- Managed the successful launch of their eJournal Collection. Delivered a 4 to 1 return on the cost of sales in year one.
Cornell Lab of Ornithology
- Designed and managed sales and marketing communications to introduce Birds of North America Online. Exceeded 70 institutional sales in nine months.
Morgan & Claypool Publishers
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