Informed Strategies

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Knowing and growing markets for your content

Noteworthy

Judy Luther's newest article in netconnect, A New Era in Publishing, discusses the importance of engaging today's readers.

Judy Luther coauthors new ARL Report with Richard Johnson entitled The E-only Tipping Point for Journals.

As content moves to digital formats, markets change and so must the strategies for reaching those markets.

Informed Strategies knows today's market from all perspectives: producers', buyers' and users'. Our unique expertise comes from extensive experience in working with publishers and vendors as well as with libraries. This allows us to develop practical, actionable market strategies for clients and to support them in implementing these strategies and developing new business opportunities. Our core services include:

We work collaboratively with clients, putting existing knowledge and expertise into the larger context of today's changing landscape.

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Fidler Consulting