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Who we are

Whether you’re a publisher, vendor, or library, we provide a full range of consulting services for the scholarly publishing industry from analysis and planning through assessment and execution.  We can help you create new digital content, launch new services and manage sales of existing content by defining market opportunities and the critical factors for success in the online environment. Our core services include:
  • Business Development
  • Publishing Strategies
  • Market Communications

How we work


We use a team approach to address and solve complex problems by combining expertise and insights from complementary backgrounds. Our number one goal is to help our clients develop customer-oriented products that use leading publishing technologies to meet their own internal requirements. We work with you through all phases of the product life cycle in an advisory capacity or as an adjunct to your staff.

What you can expect

No matter how large or small the scope of the project, we deliver actionable market strategies that are grounded in a clear understanding of your customers' expectations and new business opportunities.

 
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Issues we’re addressing
  • Using discovery to drive revenue
  • Creating sustainable business models
  • Launching electronic products
  • Defining market opportunities for content
  • Developing eBook and eJournal strategies
  • Gaining insights for strategic planning
Hot topics we’re discussing 
  • Mobile Access - Publishers Must Catch Up With User Adoption Trends - Judy's latest post on the Scholarly Kitchen
  • Altmetrics - Trying to Fill the Gap - a new chef in the Scholarly Kitchen, Judy Luther indicates why these deserve attention.
  • Discovery - Judy Luther and Maureen Kelly coauthor feature article "The Next Generation of Discovery" in Library Journal (March 15, 2011).
  • eBook Pricing Model - Judy Luther consults with TRLN on cooperative acquisition of e-books.
  • Publishing Support - IS examines remaining print journals.  
Where to meet us
  • IDPF/BEA (New York, NY) May 30-Jun 1
  • SSP Annual Mtg (San Francisco, CA) Jun 5-8
  • ALA Annual Conf (Chicago, IL) Jun 28-Jul 1

 

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© 2010 Informed Strategies     Ardmore, PA     (610) 645-7546

"Open the Door to Better Hearing"